Livewire adds two senior leaders to commercial team

By AI, Created 6:12 PM UTC, June 03, 2026, /AGP/ – Livewire appointed Zach Hahn as EVP Sales, North America, and Ryan Dow as EVP Strategic Partnerships as the gametech media company pushes global growth. The hires come as Livewire expands work with the NFL and other major brands across North America, EMEA and APAC.

Why it matters: - Livewire is adding senior commercial leadership as the company tries to turn momentum in gaming media into faster growth. - The hires are aimed at scaling North America sales and expanding partnership-led revenue globally. - Livewire’s client and partner roster includes the NFL, Samsung, Amazon, Nike, Uber, Foxtel and DAZN.

What happened: - Livewire named Zach Hahn EVP Sales, North America, and Ryan Dow EVP Strategic Partnerships. - The company said both appointments are designed to support continued global growth. - Hahn will lead North America sales and account management. - Dow will lead global strategic partnership growth across Livewire’s regional sales teams. - Hahn and Dow will work with Pete Basgen, Livewire’s Vice President of Strategy, North America, to align commercial, partnership and strategic delivery in the region.

The details: - Livewire said Hahn will focus on revenue growth, client outcomes and commercial performance in North America. - Hahn joined from Super League Gaming, where he was Global Executive Vice President of Partnerships. - Hahn previously held senior roles at Battlefy and Sony, including Head of Global Sales at Battlefy and leadership roles across Sony’s streaming and OTT portfolio. - Hahn’s background includes partnerships and programs spanning Sony, Disney, Nielsen, digital media, OTT, virtual reality, programmatic media and branded entertainment. - Dow joins from SPORTFIVE, where he was Head of Gaming, Americas. - Dow has 11 years of experience in gaming and has worked on partnership and creator strategy for brands including Anheuser-Busch, AT&T and Coinbase. - Dow’s agency work included partnerships involving EA SPORTS, Ubisoft, EA SPORTS FC, EA SPORTS College Football and Assassin’s Creed. - Livewire said Dow’s role will help originate, shape and commercialize partnership-led opportunities. - The company said the position builds on its track record with partnerships including the NFL, Foxtel and DAZN. - Livewire recently announced a multi-year strategic partnership with the NFL to deliver video-game-inspired content year-round, including the upcoming second season of NFL Race to the End Zone. - Livewire operates across North America, EMEA and APAC. - Livewire says its business connects global brands with gaming audiences through first-party data, creative work and exclusive IP partnerships.

Between the lines: - The appointments suggest Livewire sees commercial leadership as a key lever for converting gaming’s growing role in media into more enterprise business. - Hahn’s North America remit points to the region as a priority market. - Dow’s global partnership role signals Livewire wants more deals built around IP, creators and branded content rather than standard ad sales. - Livewire is positioning gaming as a mature media channel for brand marketers, not just an experimental one.

What’s next: - Hahn and Dow will begin supporting Livewire’s sales and partnership efforts immediately. - Livewire is likely to lean on the NFL partnership and other marquee relationships as it pitches new clients. - The company’s next growth test will be turning those relationships into repeatable commercial wins across regions.

The bottom line: - Livewire is bolstering its leadership bench to monetize a bigger opportunity in gaming media.